February 2020
Alfaexpress is a network of hundreds of c-stores owned by Alfamart. Supported by FPG NZ, FPG Indonesia has been working with Alfamart to review their c-store strategy – advising on everything from branding to product categories and product development, to store layout and to the equipment specification using a TCOL lens. This has culminated in the roll-out of the first of twelve new trial Alfaexpress stores.